Target has announced it will no longer have its stores open on Thanksgiving Day.
For years, Target wasn’t open on Thanksgiving Day, but eventually started opening on the holiday. After the pandemic hit, the national chain opted to close stores, once again, on Thanksgiving Day, and now they’re making the move permanent.
Target CEO Brian Cornell sent out a note to the retailer’s employees on Monday (Nov. 22) explaining the change.
“What started as a temporary measure driven by the pandemic is now our new standard – one that recognizes our ability to deliver on our guests’ holiday wishes both within and well beyond store hours,” the CEO wrote in the note to employees.
He added, “You don’t have to wonder whether this is the last Thanksgiving you’ll spend with family and friends for a while, because Thanksgiving store hours are one thing we won’t ‘get back to’ when the pandemic finally subsides.”
The National Retail Federation predicts that this year could shatter that record, growing between 8.5% and 10.5%.