Six Flags just got a major upgrade — not in rides, but in investors. A new crew of power players has quietly taken a huge interest in the theme park giant, and it’s turning heads. NFL superstar Travis Kelce, activist hedge fund JANA Partners, and business heavyweights Glenn Murphy and Dave Habiger have teamed up to buy a major stake in Six Flags Entertainment Corporation (NYSE: SIX).

According to a press release issued via PR Newswire, this dream team now has an economic interest of around 9%, making them one of Six Flags’ biggest shareholders. And they’re not just in it for the popcorn and roller coasters — they’ve got serious plans.

Why Six Flags?

You might be wondering: why would an NFL star, a hedge fund, and two big-time executives team up to invest in a theme park?

Here’s the short version: Six Flags is iconic, but it hasn’t exactly been thriving in recent years. Competition is stiff. Theme park visitors expect more tech, better food, smoother operations, and immersive experiences. And that’s exactly where this new group sees opportunity.

JANA Partners has a reputation for shaking things up at big-name companies and helping them unlock hidden value. They’ve gone after firms like Whole Foods, Tiffany & Co., and Pinnacle Foods in the past — and often sparked major turnarounds.

Now, with Six Flags, they’re bringing some serious firepower:

• Travis Kelce brings star power and cultural influence. He’s not just a football hero — he’s a brand.
• Glenn Murphy has deep experience running global consumer brands, like Gap Inc. and Shoppers Drug Mart.
• Dave Habiger is a tech and media whiz who’s served as CEO of multiple companies, including J.D. Power.

Together, they form a kind of superhero squad for transforming businesses.

Kelce: “I Grew Up at These Parks”

Kelce isn’t just along for the ride. In the release, he called the opportunity “something I couldn’t pass up.”

“I grew up going to these parks with my family and friends,” Kelce said. “Now I get to be part of making that experience even more special for the next generation.”

It’s the kind of nostalgic, heartfelt connection that makes this investment feel personal — and smart.

Six Flags is still a beloved brand with emotional resonance. Millions of people have memories tied to those parks — first roller coasters, summer trips, family days out. There’s real potential to make it exciting again.

If this team can turn that nostalgia into a modern, must-see experience, they could drive up attendance, loyalty, and profit — a win for everyone from investors to park guests.

What’s next?

Here’s what to watch in the coming months:

• Will the group push for seats on the Six Flags board?
• Could we see new partnerships, celebrity-led promotions, or rebranded attractions?
• Will Six Flags launch new initiatives to modernize or upgrade the parks?
• And, of course, how will Wall Street respond?

Six Flags stock could become one to watch if this crew starts to make waves.

Bottom line for Travis Kelce and Six Flags

This investment is more than just a headline. It’s a signal that Six Flags could be heading into a new era — one driven by smarter strategy, modern experiences, and a little star power. It’s not every day that an NFL star teams up with finance and consumer execs to breathe new life into a legacy brand.

So if you’re a fan of roller coasters, theme park churros, or smart business moves — this could be the most interesting ride of all.